You’ve changed, your socks haven’t.

Life is full of changes and hardships. Darn Tough Socks are built to endure, no matter what life throws at you. With unmatched quality and comfort, these socks are designed to withstand the toughest moments with ease. No matter how much life changes, your socks don’t have to.

Client
Darn Tough Socks

Year
2025

Billboard

PR Activation - Instagram Story Ad

Objective

Increase awareness of Darn Tough Vermont Socks and showcase the brand’s rugged Vermont roots to outdoorsy people. Also, to show the durability of the product.

Challenge

Socks are the last thing an adventurer thinks of when assembling a must have list. But, few things are more important.

Strategy

Convince consumers that the socks are so tough that they will never need to buy another pair, no matter what life throws at them.